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After over two decades of first-hand experience in humanitarian projects around the globe, the Barceló Foundation has launched the ALISOL project, which primarily aims to provide food assistance to people in real need in Mallorca.
Taking into account the current economic crisis, which is exacerbating the number of people lacking fundamental resources, such as food, the ALISOL Project is now supplying food products to different local charities, whose priority is to care for the fundamental nutritional needs of their beneficiaries.
With this purpose in mind, the Foundation has a Food Depot on the premises of Mercapalma.
Knowing that a substantial quantity of the agricultural output produced in Mallorca is unused and therefore thrown away, for not meeting the parameters of quality, size, etc., or simply because it cannot be consumed by the market, the Foundation has contacted several agricultural organizations in order to make the most of these available yet unwanted vegetables, and fruits.
So far, the Barceló Foundation has established partnerships with the following organizations:
The ALISOL project launched on February 14, 2013, currently provides twelve organizations that reach directly more than 2,200 beneficiaries.
The main objectives of the ALISOL project are:
The Barceló Foundation invites other organizations and individuals to participate in this project by donating food, volunteering, etc. The Foundation includes on its website and in its communications with all media the name and logo of the partner companies, highlighting their participation.
With this project, the Foundation seeks to complement the work of many organizations in this field, joining to the solidarity, especially in the city where it has its headquarters.
Son Barceló is a small rural property, of about 13 “cuarteradas” (approximately 92 000 m2), located northeast of the town of Felanitx on the island of Mallorca.
His connection to the Barceló family began in 1924 when Gabriel Barceló Estarellas and Francisca Obrador Rigo — parents of Simon, founder of the Barceló Group— acquired a small plot 3 of “cuarteradas”, which was later equally donated to their children Simon and Gabriel in 1944.
Simon and his wife Antonia Oliver Banús enhanced the original property by purchasing other adjoining farms, which their daughter Francisca received later on as an inheritance. Francisca, in turn, acquired over time other plots annexed to the initial one, until she eventually donated the whole property to the Barceló Foundation.
In 2013, her brother Gabriel acquired the land from his uncle Simon and donated it to the Foundation, so the property called Son Barceló returned its original state plus the land acquired subsequently. In addition, Gabriel financed the restoration of the existing house on the farm, as a tribute to his parents and grandparents.
Finally, the Barceló Foundation purchased several adjacent properties that form the current farm area.
Recently the farm has been in operation, thereby contributing to the improvement of agriculture and the environment while allowing more people in need to have access to the fresh produce grown in the farm.
After winding a few miles down the steep mountains of the Serra de Tramuntana in Pollença, one reaches the farm, which is mainly known for being situated beside the beach and the iconic Barceló Formentor boutique hotel.
The property has a total area of 909,3 ha, of which 14,5 hectares are arable. In 2012 the only use given to this property was hunting, so the Barceló Group decided to hand over the farm to the Barceló Foundation, who decided to use it for extensive livestock production.
The farm has a flock of 240 sheep and 11 cattle heads with their offspring, all of them of the native Balearic breed.
The main objective of the farm is to achieve quality meat production, through the most natural methods, and donate it to the people who need it most. In addition, the farm also aims to contribute to improving the environment, as well as to preserve the native Mallorquian sheep breed.